Squishmallows have grown from a simple plush toy line into a global cultural phenomenon. Known for their incredibly soft, marshmallow-like texture and adorable character designs, these collectibles appeal to children, teenagers, and adult collectors alike. Because of their popularity, finding specific characters or rare releases can sometimes feel like a challenge.
This guide provides a straightforward look at how to identify genuine Squishmallows, where to shop for them safely, and how to build your collection without falling for common pitfalls. Whether you are looking for your first plush or searching for a rare addition to your squad, these steps will help you navigate the marketplace with confidence.
Understanding What Makes a Squishmallow Unique
Before you start shopping, it is important to know exactly what you are looking for. Squishmallows were launched in 2017 by Kellytoy and are distinct because of their proprietary soft fabric and stuffing. They are designed to be “squishy,” providing a sensory experience that sets them apart from traditional stuffed animals.
Each character comes with a unique name and a backstory printed on its hangtag. These personalities make the toys highly collectible, as fans often look for characters that share their hobbies, birthdays, or favorite foods. Understanding these details helps you distinguish the brand from generic plush toys that may look similar but lack the quality and value of the original line.
How to Identify Authentic Squishmallows
As the demand for these plushies has increased, so has the number of counterfeit products. To ensure you are buying a genuine item, you should look for several specific markers of authenticity. Genuine products will always have the official branding and high-quality construction expected from the manufacturer.
Check the Tags
Every authentic Squishmallow comes with a set of tags. The most important is the “butt tag,” which is a sewn-in fabric label located at the bottom of the plush. This tag should feature the Squishmallows logo and the Kellytoy or Jazwares brand name. If the tag is missing or features a different brand name, the item is likely not authentic.
Additionally, new Squishmallows come with a paper hangtag. This tag includes the character’s name, their “Squishdate,” and a short biography. The printing on these tags should be crisp and clear, with the official logo prominently displayed on the front.
Feel the Fabric and Stuffing
The hallmark of a real Squishmallow is its texture. The outer fabric is a soft, spandex-polyester blend that feels velvety to the touch. The inside is filled with a specialized polyester fiber that allows the toy to bounce back to its original shape after being squeezed. Counterfeit versions often use standard cotton stuffing, which feels lumpy or stiff compared to the original.
Verify the Manufacturer
Squishmallows are produced by Kellytoy, which is a subsidiary of Jazwares. When shopping online, check the product description for these names. If a listing mentions a different manufacturer or uses generic terms like “soft plush pillow” without referencing the official brand, you should proceed with caution.
Where to Buy Official Squishmallows
The safest way to ensure you are getting an authentic product is to shop at authorized retailers. Many major stores carry Squishmallows both in-person and on their websites. Because inventory changes frequently, checking these locations regularly is the best strategy for collectors.
- Major Retailers: Stores like Target, Walmart, and Walgreens are primary destinations for new releases. They often have dedicated sections in the toy aisle.
- Specialty Toy Stores: Retailers such as Learning Express and Claire’s frequently carry exclusive characters that you cannot find anywhere else.
- Online Marketplaces: Amazon has an official Squishmallows storefront. When shopping there, ensure the item is “Shipped and Sold by Amazon” to guarantee authenticity.
- Discount Stores: Five Below is a popular spot for smaller, 7.5-inch Squishmallows. They often host “Squish Sundays” when they drop new inventory.
Avoiding Online Scams and Overpricing
Because some Squishmallows are produced in limited quantities, a secondary market has emerged. While this is a great way to find older characters, it also attracts scammers. One common issue is the use of slightly misspelled domain names or social media ads that promise massive discounts on rare items.
If a price seems too good to be true, it likely is. Rare, large-scale Squishmallows rarely sell for a few dollars. Always check the URL of the website you are visiting to ensure it is a reputable retailer. Be wary of sites that use typos in the brand name, such as “Squishmellows,” as these are often set up to trick unsuspecting shoppers.
Tips for Starting Your Collection
Starting a collection can be overwhelming due to the thousands of characters available. To make the process more enjoyable, consider focusing on a specific theme or size. This helps you manage your space and your budget while building a cohesive squad.
Choose a Theme
Many collectors focus on specific “squads.” Common themes include the Fruit Squad, the Sea Life Squad, or the Halloween Squad. Others prefer to collect specific animals, such as cats, cows, or axolotls. Having a theme makes it easier to decide which new releases are worth purchasing.
Consider the Size
Squishmallows come in a wide range of sizes, from 3.5-inch keychains (Clip-Ons) to massive 24-inch jumbo plushies. Common sizes include 5-inch, 8-inch, 12-inch, and 16-inch versions. Think about where you plan to display or store them before buying too many of the larger sizes.
Join the Community
There are many online communities where fans share sightings of new inventory at local stores. Checking social media groups or forums can give you a head start on when a specific retailer is restocking. This is often the most effective way to find highly sought-after characters before they sell out.
Caring for Your Squishmallows
To keep your collection in top condition, proper care is essential. Because they are often used as pillows or cuddle companions, they may eventually need cleaning. Following the manufacturer’s recommendations will prevent the fabric from losing its softness.
For small stains, spot cleaning with a damp cloth and mild soap is best. If a deeper clean is necessary, you can put the plush in a pillowcase and wash it on a cold, gentle cycle. Always air dry your Squishmallows or use a no-heat setting in the dryer. High heat can damage the synthetic fibers, causing the fabric to melt or become rough.
Finding the Right Plush for You
The most important part of buying Squishmallows is finding the characters that bring you joy. Whether you are buying them for their aesthetic appeal, their stress-relieving texture, or the thrill of the hunt, staying informed about authenticity ensures a positive experience. By sticking to reputable retailers and double-checking tags, you can build a collection that lasts for years.
If you are looking for more tips on toys and collectibles, explore our other articles on hobby guides and gift ideas. Staying updated on retail trends will help you find exactly what you need with less effort.