South of the Border is one of the most recognizable roadside attractions in the United States. Located in Hamer, South Carolina, it sits right at the border of North and South Carolina along Interstate 95. For decades, it has served as a landmark for travelers driving between the Northeast and Florida.
This iconic stop is known for its bright colors, giant statues, and the famous mascot, Pedro. Whether you are looking for a place to eat, a spot to stretch your legs, or a unique hotel for the night, South of the Border offers a variety of amenities designed for the weary traveler. This guide provides everything you need to know to make the most of your stop.
The History of This Iconic Landmark
The attraction began in 1949 as a small beer stand opened by Alan Schafer. At the time, several neighboring counties in North Carolina were “dry,” meaning they prohibited the sale of alcohol. The stand, originally called South of the Border Beer Depot, was strategically placed just across the state line to serve those customers.
As the business grew, Schafer added a grill and eventually a motel. To create a cohesive theme, he introduced the “Pedro” character and Mexican-inspired architecture. Over the years, the site expanded into a massive 350-acre complex that remains a family-owned operation today.
Top Things to See and Do
South of the Border is more than just a gas station; it is a destination with several distinct attractions. If you only have a short amount of time, these are the highlights you should consider visiting.
The Sombrero Tower
You cannot miss the 200-foot-tall Sombrero Tower. It features a glass elevator that takes visitors to an observation deck at the top. From this height, you can see for miles across the flat coastal plains of the Carolinas, offering a unique perspective of the surrounding landscape.
Reptile Lagoon
The Reptile Lagoon is the largest indoor reptile facility in the United States. It is a self-guided tour that features crocodiles, alligators, snakes, and turtles. The facility focuses on conservation and education, making it a great stop for families with children who are interested in wildlife.
Pedroland Park
If you are traveling with kids, Pedroland Park offers a chance for them to burn off some energy. This small amusement park includes a carousel, a Ferris wheel, bumper cars, and a miniature train. There is also an arcade and a mini-golf course on-site.
Dining Options at the Border
Traveling can work up an appetite, and South of the Border has several dining establishments ranging from quick snacks to full-service meals. Most of the restaurants follow the colorful, kitschy theme of the rest of the property.
- The Sombrero Steakhouse: This is the main sit-down restaurant on the property. It offers a full menu featuring steaks, seafood, and traditional American dishes in a relaxed environment.
- Pedro’s Diner: For a faster meal, the diner serves classic road-trip food like burgers, hot dogs, and fries. It is designed to get travelers back on the road quickly.
- The Hot Tamale: This stand is perfect for those who want a quick snack. It focuses on simple, portable items that are easy to eat in the car.
- Ice Cream Shop: A popular stop during the humid summer months, the ice cream shop offers a variety of flavors and sundaes to help visitors cool down.
Shopping for Souvenirs and Fireworks
One of the main reasons people stop at South of the Border is the shopping. The complex features several large gift shops filled with “Pedro” merchandise, South Carolina souvenirs, and eclectic home decor. It is a great place to find a unique gift or a memento of your road trip.
South of the Border is also famous for its fireworks. Because South Carolina has different regulations regarding fireworks than many other states, the “Rocket City” store is a major draw. It stocks a massive variety of fireworks, from small sparklers to large aerial displays, available for purchase year-round.
Where to Stay: Lodging and Camping
If you find yourself too tired to continue your drive, there are two primary options for staying overnight at the complex. Both offer a convenient way to rest without having to deviate from your route on I-95.
The Motor Inn
The South of the Border Motor Inn provides classic roadside lodging. The rooms are clean, functional, and decorated with the same vibrant colors found throughout the park. Many rooms allow you to park your vehicle directly outside your door, which is convenient for loading and unloading luggage.
Camp Pedro
For those traveling in a recreational vehicle (RV), Camp Pedro is a full-service campground. It offers pull-through sites with water, sewer, and electrical hookups. The campground also features a bathhouse and laundry facilities, making it a comfortable stop for long-term travelers.
Practical Tips for Travelers
To ensure a smooth visit, keep these practical tips in mind before you pull off the highway. South of the Border is designed for convenience, but knowing what to expect can help you save time.
- Check the Hours: While the complex itself is open 24 hours a day, individual shops, restaurants, and attractions like the Reptile Lagoon have specific operating hours.
- Ample Parking: There is plenty of free parking available, including dedicated spaces for buses, RVs, and trucks.
- Pet Friendly: The outdoor walking areas are pet-friendly, though pets are generally not allowed inside the restaurants or the Reptile Lagoon.
- Safety: The area is well-lit and usually busy, but as with any major roadside stop, you should always lock your vehicle and keep valuables out of sight.
Conclusion
South of the Border remains a quintessential piece of American roadside culture. It offers a blend of history, kitsch, and practical services that have made it a favorite stop for generations of travelers. Whether you are there for the view from the Sombrero Tower or just a quick burger at the diner, it provides a memorable break from the monotony of highway driving.
If you are planning a longer trip through the region, be sure to explore our other guides on Southern travel and roadside safety to ensure your journey is as smooth and enjoyable as possible.