Lacoste is one of the most recognized fashion brands in the world, famous for its iconic green crocodile logo and high-quality sportswear. Originally founded by tennis legend René Lacoste, the brand has evolved from a specialized athletic outfitter into a global lifestyle symbol. Whether you are searching for the perfect polo shirt, durable sneakers, or elegant accessories, understanding the brand’s offerings and how to ensure authenticity is key to a successful shopping experience.
The History of the Crocodile Logo
The story of Lacoste began in 1933. René Lacoste, a French tennis champion, was nicknamed "The Crocodile" by the press due to his tenacity on the court. This nickname eventually led to the creation of the famous logo that we see on every garment today.
Before Lacoste, tennis players wore long-sleeved woven shirts that were often restrictive. René revolutionized the sport by designing a short-sleeved shirt made from a breathable, lightweight knit fabric called "petit piqué." This garment became the legendary L.12.12 polo shirt, which remains the cornerstone of the brand’s collection.
How to Identify Genuine Lacoste Products
Because of its popularity, Lacoste is a frequent target for counterfeiters. When shopping online or at various retailers, it is important to know the hallmarks of an authentic product to ensure you are getting the quality you pay for.
Examine the Logo
The crocodile logo is the most significant indicator of authenticity. On genuine polo shirts, the logo is usually an appliqué that is sewn onto the garment with very fine, almost invisible thread. The crocodile should be crisp and detailed, featuring distinct scales, a red tongue, and visible white teeth.
Check the Buttons
Authentic Lacoste polo shirts typically feature mother-of-pearl buttons. These buttons are unique because they have a slight shimmer and no two are exactly alike. Most importantly, genuine Lacoste buttons do not have any text or logos engraved on them; if you see the word "Lacoste" written on the button, it is likely a counterfeit.
Look at the Sizing System
Unlike many American brands that use Small, Medium, and Large, Lacoste often uses a numerical sizing system. Men’s shirts are typically sized from 2 to 9. If a shirt only uses standard alpha sizing, check the internal tags to see if it is from a specific regional collection or a different product line, as the classic piqué polos almost always use numbers.
The Classic Polo Shirt Guide
The polo shirt is the heart of the Lacoste brand. Over the years, the company has expanded its fits to accommodate different body types and style preferences. Understanding these fits will help you choose the right shirt for your needs.
- Classic Fit: This is the original design. It features a straight cut through the waist and chest, with wider sleeves and a longer hem. It is designed for comfort and ease of movement.
- Slim Fit: This version is tailored closer to the body. It features narrower sleeves and a shorter length, providing a modern, sleek silhouette that is popular for casual wear.
- Paris Polo: This style is a hybrid between a dress shirt and a polo. It features a concealed button placket and a structured collar, making it suitable for business-casual environments.
Exploring Footwear and Accessories
While the polo shirt is iconic, Lacoste has successfully expanded into other categories. Their footwear and accessories maintain the same clean, athletic aesthetic that defined the original tennis wear.
Lacoste Footwear
The brand’s shoe line often focuses on minimalist sneakers. Many designs are inspired by vintage tennis court shoes, using high-quality leather and subtle branding. They are known for being lightweight and versatile, easily transitioning from a casual office setting to a weekend outing.
Leather Goods and Bags
Lacoste offers a wide range of bags, from sporty backpacks to elegant totes. Their "L.12.12" bag collection often uses the same piqué texture found on their polo shirts, creating a cohesive look across your entire outfit. These items are appreciated for their durability and water-resistant properties.
Caring for Your Lacoste Apparel
To ensure your clothing lasts for years, proper maintenance is essential. High-quality cotton piqué can last a long time if treated correctly. Follow these simple steps to keep your items looking new:
- Wash Cold: Always wash your polos in cold water to prevent shrinking and to preserve the vibrancy of the dye.
- Turn Inside Out: Turning the garment inside out before washing protects the crocodile logo and the outer texture of the fabric.
- Avoid the Dryer: Heat is the enemy of cotton fibers. Lay your shirts flat to dry or hang them on a padded hanger to maintain their shape.
- Iron Carefully: If you must iron your polo, use a medium heat setting and avoid ironing directly over the crocodile logo.
Where to Buy Authentic Items
To guarantee you are purchasing genuine products, it is always best to shop through official channels. This includes the brand’s official website, their flagship boutiques, and well-known high-end department stores. Be cautious of third-party marketplaces where prices seem too good to be true, as these are often sources for replica items.
Many authorized retailers also offer seasonal sales. If you are looking for a deal, check for end-of-season clearances or holiday promotions at reputable stores rather than searching for "cheap" alternatives on unverified websites.
Conclusion
Shopping for Lacoste is an investment in timeless style and durability. By focusing on the classic polo fits, verifying authenticity through logo and button details, and following proper care instructions, you can enjoy these premium pieces for many years. Whether you prefer the traditional classic fit or a modern slim silhouette, the brand offers something for every wardrobe. If you found this guide helpful, consider exploring our other articles on premium fashion maintenance and smart shopping tips to further enhance your style journey.